Papillon Packaging

The Set Hotel Group

I enjoy getting design to tell a story: within the historic walls of Hotel Café Royal, Papillon emerged as part of a tradition of Café life. For many years the Café here has been a hub of buzzing creativity, drawing generations of artists, writers, composers, performers. American artist James McNeill Whistler was known to have signed with the mark of the butterfly his bills for poulet en casserole and sweet champagne. The butterfly represents the vitality of modern Café life, and its creativity. The crown of vines reinforces its history as the largest wine cellar in Europe. The key represents discovery.