The Wolseley Packaging

The Wolseley

A rebrand for The Wolseley, London’s iconic Café-restaurant in the grand European tradition. The challenge was to create an identity which respected the rich heritage and tradition of this iconic meeting place but gave it a face-lift at the same time. I didn’t have to look far for inspiration: existing architectural details within the Grade II listed building’s facade and interior: the rosette marble floor, French panelling and the Chinoiserie details were all blinking at me as I entered the design process and they stayed with me right until the very end.