Sinéad Madden creates timeless identities for luxury brands, hospitality, and the arts. Guided by a singular principle: Designing for Excellence, each project is personally led, conceived, and crafted by Sinéad herself—ensuring a thoughtful, hands-on approach from concept to completion. With deep expertise in visual narrative, bespoke typography and illustration, she shapes ideas with fresh perspective, refining every detail to create work that is as relevant as it is enduring and exceptional.

Her portfolio features long-standing collaborations with One&Only Resorts, Maybourne and Corinthia London; where her identity work enhances guest experiences across the world’s most exquisite destinations. She has also designed over 30 limited-edition books for private art gallery Ordovas, showcasing Andy Warhol, Francis Bacon, and Frida Kahlo, among others.

Through Seen by Sinéad, founded in 2021, she continues to push creative boundaries with commissions that deliver luxury client experiences; recent projects include Roxanne First’s flagship Knightsbridge jewellery store.